Success story

Enhanced integration for new business development.

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Logo Publicis Groupe
Logo Publicis Groupe
Logo Publicis Groupe

re.set — Success story

Changing to lead

How using OKRs for cultural change and strategy line up enabled great performance.

Publicis Worldwide is a global creative agency, with 88 years experience providing change leadership for its clients. With over 12,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS. Publicis Worldwide is a part of Publicis Groupe.

+25%

EMPLOYEE SATISFACTION

Applying Agile methodologies to our industry brings strength in decision making and fluidity in the organizational model. Our partner re.set, knowledgeable about our industry and its challenges, has helped to empower everyone in our organization to "learn to unlearn".

Marta Ruiz Cuevas

Marta Ruiz Cuevas

Marta Ruiz Cuevas

CEO Publicis Groupe Iberia & Mexico

What have we achieved?

Agile Transformation with re.set

Immediate Impact and Transformative Change

Every transformation demands courage and effort. In the case of Publicis Communication, the improvements were tangible from the outset. At every step, there was an increase in transparency, greater collaboration, a more proactive approach to the customer, and the cultivation of a culture of continuous improvement through execution, experimentation and results analysis.

Immediate Impact and Transformative Change

Every transformation demands courage and effort. In the case of Publicis Communication, the improvements were tangible from the outset. At every step, there was an increase in transparency, greater collaboration, a more proactive approach to the customer, and the cultivation of a culture of continuous improvement through execution, experimentation and results analysis.

Immediate Impact and Transformative Change

Every transformation demands courage and effort. In the case of Publicis Communication, the improvements were tangible from the outset. At every step, there was an increase in transparency, greater collaboration, a more proactive approach to the customer, and the cultivation of a culture of continuous improvement through execution, experimentation and results analysis.

Decisions based on Client Needs

The client is co-creator and at the center of the decision-making process. Each initiative and action undertaken by the organization serves the primary purpose of identifying and adapting to the client’s needs. Utilizing OKRs as a framework enables teams to focus on delivering value and exceptional customer service. The Agile methodology further empowers teams to quickly adapt to meet the evolving needs of clients.

Decisions based on Client Needs

The client is co-creator and at the center of the decision-making process. Each initiative and action undertaken by the organization serves the primary purpose of identifying and adapting to the client’s needs. Utilizing OKRs as a framework enables teams to focus on delivering value and exceptional customer service. The Agile methodology further empowers teams to quickly adapt to meet the evolving needs of clients.

Decisions based on Client Needs

The client is co-creator and at the center of the decision-making process. Each initiative and action undertaken by the organization serves the primary purpose of identifying and adapting to the client’s needs. Utilizing OKRs as a framework enables teams to focus on delivering value and exceptional customer service. The Agile methodology further empowers teams to quickly adapt to meet the evolving needs of clients.

Clear and aligned Objectives

OKRs (Objectives & Key Results) at both agency and team levels, align priorities and provide focus on what truly adds value, with increased agility to respond to client needs and market opportunities while prioritizing focus on the company’s business and growth objectives.

Clear and aligned Objectives

OKRs (Objectives & Key Results) at both agency and team levels, align priorities and provide focus on what truly adds value, with increased agility to respond to client needs and market opportunities while prioritizing focus on the company’s business and growth objectives.

Clear and aligned Objectives

OKRs (Objectives & Key Results) at both agency and team levels, align priorities and provide focus on what truly adds value, with increased agility to respond to client needs and market opportunities while prioritizing focus on the company’s business and growth objectives.

Multidisciplinary and focused Teams

Moving from traditional departmental hierarchies to high-performance multidisciplinary Squads with decision-making authority, effectively functioning as cohesive and empowered mini companies, allowing squad members to work with high independence. Moving from being reactive to proactive, generating a greater capacity for innovation and agility.

Multidisciplinary and focused Teams

Moving from traditional departmental hierarchies to high-performance multidisciplinary Squads with decision-making authority, effectively functioning as cohesive and empowered mini companies, allowing squad members to work with high independence. Moving from being reactive to proactive, generating a greater capacity for innovation and agility.

Multidisciplinary and focused Teams

Moving from traditional departmental hierarchies to high-performance multidisciplinary Squads with decision-making authority, effectively functioning as cohesive and empowered mini companies, allowing squad members to work with high independence. Moving from being reactive to proactive, generating a greater capacity for innovation and agility.

Why re.set AMS

Driven by the need to become more competitive in the market, align with the company’s growth objectives, and to leverage existing talent to generate value for clients. re.set, couples industry knowledge with flexibility and adaptability. This combination effectively guided and customized implementation of Agile Methodologies to facilitate each step of the process. re.set accompanied Publicis throughout the transformation which not only experienced a change in the way of working but also a structural and cultural shift that was the real driver for success of this transformation.

Challenges Encountered

Transformation processes are both demanding and challenging. Team empowerment and Agile processes enabled pivoting as the transformation rolled out. The Challenge was unlearning the old ways and relearning how to work using Agile. The teams approached it with courage and commitment. Shifting from old structures to empowered multidisciplinary teams resulted in a more effective team collaboration to reach business goals.

Improvements and Successes

In 3 months the agency shifted to an Agile working environment and a culture of continuous learning. By using OKRs, they reached and went beyond their goals, with 30% revenue boost, 120% new business growth and awards raised by 200%. Collaboration and Innovation: this culture shift motivated teams to think different and perform better.

Future Outlook

Publicis is well prepared for the challenges to come. The agency is now lined up around clear goals. Publicis responds better to client needs through execution, experimentation, and analysis. The agency is more integrated with Publicis Groupe (Power of One): they now can create more compelling offerings and go-to-market strategies.

Why re.set AMS

Driven by the need to become more competitive in the market, align with the company’s growth objectives, and to leverage existing talent to generate value for clients. re.set, couples industry knowledge with flexibility and adaptability. This combination effectively guided and customized implementation of Agile Methodologies to facilitate each step of the process. re.set accompanied Publicis throughout the transformation which not only experienced a change in the way of working but also a structural and cultural shift that was the real driver for success of this transformation.

Challenges Encountered

Los OKRs aportan transparencia a toda la organización. Cada trimestre se nombra a un nuevo Squad Leader, lo que anima a los miembros a tomar más la iniciativa y seguir ellos mismos los progresos, permitiendo al equipo directivo gestionar revisando los resultados.

Improvements and Successes

In 3 months the agency shifted to an Agile working environment and a culture of continuous learning. By using OKRs, they reached and went beyond their goals, with 30% revenue boost, 120% new business growth and awards raised by 200%. Collaboration and Innovation: this culture shift motivated teams to think different and perform better.

Future Outlook

Publicis is well prepared for the challenges to come. The agency is now lined up around clear goals. Publicis responds better to client needs through execution, experimentation, and analysis. The agency is more integrated with Publicis Groupe (Power of One): they now can create more compelling offerings and go-to-market strategies.

Why re.set AMS

Driven by the need to become more competitive in the market, align with the company’s growth objectives, and to leverage existing talent to generate value for clients. re.set, couples industry knowledge with flexibility and adaptability. This combination effectively guided and customized implementation of Agile Methodologies to facilitate each step of the process. re.set accompanied Publicis throughout the transformation which not only experienced a change in the way of working but also a structural and cultural shift that was the real driver for success of this transformation.

Challenges Encountered

Los OKRs aportan transparencia a toda la organización. Cada trimestre se nombra a un nuevo Squad Leader, lo que anima a los miembros a tomar más la iniciativa y seguir ellos mismos los progresos, permitiendo al equipo directivo gestionar revisando los resultados.

Improvements and Successes

In 3 months the agency shifted to an Agile working environment and a culture of continuous learning. By using OKRs, they reached and went beyond their goals, with 30% revenue boost, 120% new business growth and awards raised by 200%. Collaboration and Innovation: this culture shift motivated teams to think different and perform better.

Future Outlook

Publicis is well prepared for the challenges to come. The agency is now lined up around clear goals. Publicis responds better to client needs through execution, experimentation, and analysis. The agency is more integrated with Publicis Groupe (Power of One): they now can create more compelling offerings and go-to-market strategies.

Uncertainty forces us to be better, more effective and efficient in the value proposition to clients. We have adopted Agile methodologies not only in operations but also at a strategic level, which allows us a great capacity to react to uncertainty , in order to achieve the achievement of objectives (OKRs).

Paco Mendoza

Paco Mendoza

Paco Mendoza

CEO Publicis España Digitas WYSIWYG and Nurun

This new way of working involves us 100% and makes us aware of how our work impacts the agency's results at all levels, no matter how small. Previously, this was something that only accountants saw, and not at all levels. It was more of a boss thing. Now, even creatives are aware that everything we do impacts the agency, and that makes us all want to row synchronized in the same direction.

Paloma Díaz

Paloma Díaz

Paloma Díaz

Account Director Publicis Spain and Digitas Wysiwyg

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